“The Cadillac of its kind.”

- The Wall Street Journal

“ As beautiful as it is useful.”

- New York Times

“Makes me feel like I can achieve anything.”

- Chef Alex Guarnaschelli

“My best friend in the kitchen.”

- Hunter Lewis, Cooking Light

“Razor sharp and gorgeous.”

- Forbes

“Knife Art”

- Fine Cooking

Arete Block & 7pc Knife Set.


Arete: The Pinnacle of Knife Blocks 
An arete is a ridge of vertical edges that jut from a cliff face. Though a challenging climb, the ascent provides a unique view for those who reach the summit. The Arete is the apex of knife blocks. An homage to our Jackson Hole roots, the magnetic angles provide a striking view while keeping knives optimally at hand.

Virtuous Tools
The ancient Greeks celebrated the concept of “arete” as the virtue arising from the fulfillment of a purpose. As makers, that virtue is what we aim for with all of our tools and the Arete Knife Block embodies that aspiration. Sustainably sourced American hardwoods are individually milled and hand-finished to smooth out all the contours. Then, high-power, neodymium magnets are artfully embedded to support knives in unique positions that create beautiful perspective and ease of use.  

Compatible and Customizable
The Arete is adaptable and will support anywhere from 3-7 knives of different lengths and shapes. The block is designed to beautifully display your knives as you build your collection over time.  

G-Fusion Knives: America’s Best
Like cooking, making knives depends on using the best ingredients. The G-Fusion line features the highest performing knife steel on the market-- S35VN “Powder Metal” steel. This high carbon, alloyed steel has it all: elite sharpness, toughness, edge-holding, stain resistance and sharpenability. G-Fusion knives are made in the US with American steel and backed by a lifetime guarantee.

G-Fusion handles are made with G10: an aerospace-grade, fiberglass epoxy composite material that is virtually bomb-proof. New West developed unique G10 color pallets to enhance the beauty of the tool and inspire kitchen creativity.


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