A Partnership Rooted in Joy
Joy Bauer discovered New West KnifeWorks at an event in Napa and quickly became a fan—using the knives in both her home and professional kitchens. That connection led to a hands-on collaboration in Jackson Hole, where Joy and her husband, Ian, worked with our team to perfect every detail of the knife's design.
“Seeing the craftsmanship firsthand was incredible,” says Joy. “We fine-tuned everything—from the shape of the blade to the way it feels in your hand.”
Meet Joy Bauer
Joy Bauer is the nutrition and healthy lifestyle expert for NBC’s TODAY show. She is a #1 New York Times bestselling author and a monthly columnist for First for Women and Savory magazine. Joy is the founder of JoyBauer.com and a passionate advocate for making healthy food delicious and accessible.
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